Selling Supplements on Amazon UK and Germany vs. the US: What Changes?
A US supplement brand that is successful selling on Amazon.com wants to expand to Amazon.co.uk and Amazon.de. The plan is to send the same product, use the existing listing on Amazon.com, and translate the bullet points. Making listings in the other markets seems pretty straightforward, but the changes needed to meet the legal requirements can be substantial, especially in the labeling. The label could identify the product as a dietary supplement, the claims may be structured according to the US rules for structure and function, and the supporting documents may be prepared for the US process, which would be irrelevant to the European marketplaces. In this blog, we will cover what differences sellers will face when shipping a product approved for the US marketplace to the UK and German marketplaces, including Amazon’s approval process, certificates of analysis, labeling, health claims, notifications, and other product requirements. 📌 Table of Contents What Changes Betwe...