Amazon Supplement Listing Claims_ How to Write Compliant Product Claims Without Putting Your ASIN at Risk
Appealing product descriptions aren’t the only aspect of an effective Amazon supplement listing. Every description of health benefits and product ingredients, workout claims, and images, as well as supporting content, can all contribute to how Amazon evaluates product listings. For supplement sellers, poor claims can lead to compliance issues, listing suppression, or even enforcement by Amazon. Because of this, supplement sellers need to know the proper claims to use and how to use them without risking product listing compliance. In this article, you will learn how supplement brands can communicate product claims that are informative to customers without unnecessarily risking product listing compliance. What Are Product Claims on Amazon Supplement Listings? A product claim is a statement that tells a customer what a supplement will do or what benefit they may get from using it. Product claims can appear in various parts of a listing, such as the product description, ...