How To Get Your Marketing Content Read by the Right People
Over half of U.S. adults have relied on the internet during the COVID-19 pandemic, according to the Pew Research Center . Trapped indoors, people are spending more time plugged into the World Wide Web, which could be a boon for your business. To grow your business during a global pandemic, you’ll need a marketing content strategy suited to the new norm. This means ramping up your online content and spreading your brand message across virtual platforms. However, you don’t want to start flooding people’s newsfeeds and inboxes with random advertisements. To succeed in marketing your company, you’ll need to think ahead and create a well-structured plan of attack. Are you ready to amp up your marketing game but unsure of how to begin? Read on to learn how you can win over new customers with thoughtful and timely content. Define Your Audience To grow your customer base, you need to understand who you’re targeting in the first place. If you don’t know what your customers want, you’ll st