10 Content Marketing Examples and Ideas That Are Perfect for Moving Companies
Are you looking to create content
marketing strategies for your moving business? Maybe you feel a little
overwhelmed about finding creative ways to draw attention and attract new
business.
Fear no more! You have come to the
right place. We have put together an article detailing 10 content marketing
examples you can use for your business.
First, let’s look at what content
marketing strategies are about.
What is Content Marketing?
Companies use content marketing
strategies in order to attract the attention of potential new customers and
then retain them long enough to gain their business.
These strategies are not simply
producing content but creatively weaving content in a way to makes it
interesting.
Here is a list of steps you want to
follow before you start implementing content marketing in your moving business:
- Designate
someone to be in charge of your content marketing
- Define
the mission or purpose of your marketing
- Publish
daily or at least very regularly
- Publish
content that is popular with modern culture to gain audience attention
- Choose
between using a branded or unbranded content hub
- Optimize
subscriber building
- Implement
Content Marketing ROI to determine your engagement and reachability
Once you have looked at these steps,
you can look at several content marketing examples of techniques to use for
your moving company.
Content Marketing Examples
When implementing content marketing
techniques for your business there are many ways to creatively draw attention.
Let’s look at 10 examples of content marketing techniques you can use.
1. Blogging
Blogging is a great starting point
for content marketing. It allows you to draw attention to your social media
presence and attract followers. Here are a few blogs of companies that are
successful:
-
Buffer
- Hubspot
- Rip
Curl
Write an article about several
things that stand out about your moving company and title it something like “5
Reasons Our Moving Company is Unique.”
2. SEO through Social
Media
Social media platforms are
incredibly important when marketing for your business. Followers and visitors
who share your content generate more traffic for you by indirectly helping your
SEO search rankings.
An example of this technique is Lush
cosmetics. Lush encourages social media users to post pictures or videos of
their products with hashtags for Lush cosmetics which puts their products in
front of many more potential customers.
By implementing SEO tactics on their
social media platforms, they have generated over 4 million followers!
3. Video Content
Consider driving awareness for your
brand through video ads. YouTube is the ideal platform for video ads and a
great example of a company that used this strategy is Hootsuite.
They took the popular show “Game of
Thrones” and grabbed the attention of viewers to weave this topic into their
brand. They titled their video “A Game of Social Thrones” and then proceeded to
tell a relatable story.
4. Images
Images with the fewest words
possible tend to be the most powerful. Instagram is a great platform example
for using images to generate business.
A perfect example of a company that
uses top-notch photography techniques when marketing their products is Rolex.
This iconic watch brand relays the timelessness of their timepieces through
pictures that emanate quality.
5. Pithy Slogans
You want to designate a creative
person or hire someone specifically to come up with a creative saying consumers
can associate with your brand. A great place to find someone for the job is Upwork.com.
Here is a list of several companies
with incredibly successful slogans:
·
Nike:
“Just Do it!”
·
KFC:
“It’s finger-lickin’ good”
·
Dunkin’
Doughnuts: “America runs on Dunkin’”
·
Coca-Cola:
“Open Happiness”
·
McDonalds:
“I’m lovin’ it”
If you can hire someone to come up
with a witty saying that encapsulates your business the way creative writers
wrote ones for these successful business examples, then they are worth their
weight in gold!
6. Create an App
Charmin has a great reputation of
incorporating humor into their ads but that’s not all they have done to build
their success.
Another one of their successful
marketing strategies is their development of the “Sit or Squat” app. This app
allows people to find the nearest and cleanest public bathrooms to their
location.
So far, their app has boasted over
100,000 downloads!
7. Resources and
Ebooks
Simply Business is an insurance firm
located in the UK. Sounds boring right? Wrong. They actually produce ebook guides
and resource tips for other small businesses from event planning to local moving companies.
One example they’ve written is “The
small business guide to Facebook.” They have generated thousands of shares and
likes from their customer audience, boosting their company visibility and
driving traffic to their site.
8. Personalization
It’s basically guaranteed you have
heard of Coke’s “Share a Coke” campaign unless you have been living under a
rock. Coke targeted consumers with a personalization tactic.
The reason this campaign was so
successful was that its products incorporated 150 of the most popular names on
the packaging. The emotional connection between buyers and the coke products
are what made the bottles fly off the shelves.
9. Infographics
People generally are in love with
reliable data displayed in a simple manner. These data report images are shared
by social media users all the time.
Shutterstock is an example of a
company that uses infographics. Since their business consists of images, they
have created a resource that anyone can use called a creative trends report.
10. Relatable Humor
Does anyone else watch the Superbowl
just for the Geico Car Insurance commercials? Geico is the perfect example of a
company that could be considered a boring service but uses humor to make its
company anything but boring.
Not only do they incorporate humor
in their commercials, but they employ slant humor between their name and their
mascot. In some dialects “Geico” can be the pronunciation of the word “gecko”
and by associating their mascot of a lizard with their name, they
achieve the goal of capturing your memory.
Now that you’ve read about many
examples you can implement in your content marketing plan, you are ready to
start your content marketing strategy.
Standing Out in the Crowd
At the end of the day, you want to
choose content marketing examples for your moving business that appeal to
people through emotion (telling powerful stories), personalization when
possible (like Share A Coke), and honesty (gaining consumer trust).
Thanks for reading and be sure to
check out the rest of our blog for other business tips and strategies!
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